Dawn Foods creates its first sourdough doughnut mix

Bakery manufacturer and ingredients supplier Dawn Foods has announced the launch of its first sourdough doughnut mix.

The doughnut is a mashup of sourdough bread and a yeast-raised doughnut that creates a buttery sourdough flavour with a “soft, light and airy texture”, Dawn Foods said. 

The mix can be used in both sweet and savoury offerings such as sourdough jelly doughnut, glazed sourdough sweet rolls and honey butter-fried chicken sandwich rolls.

“It is critical that Dawn pushes the leading edge of innovation, since it’s what drives our customers’ business,” said Carrie Jones-Barber, CEO of Dawn Foods.

“At Dawn, we pride ourselves on bringing customers new and exciting products and this new sourdough doughnut is just the latest example of how we’re staying true to this commitment.”

Dawn’s journey to the sourdough doughnut started in June 2019, when the company hosted five top pastry chefs for its Donut Co-Creation Competition.

Executive pastry chef Mathew Rice, of Niche Media Group in Nashville, won the competition for his concept. It met the four criteria for the new product’s development: a combination of taste, texture, versatility and fit with current trends. 

“As a baker myself, my motivation in creating a sourdough doughnut was to stretch bakers’ offerings beyond traditional desserts,” said Rice.

“Sourdough can be used in sweet treats as well as savoury offerings – which are extremely popular with millennials and gen Z consumers. In my experience, this type of new twist can be the creative kickstart to new possibilities.”