UK-based Delamere Dairy has entered the Australian market after striking a deal for its goat’s butter with a distributor in the country.
Delamere, which produces a range of goat, sheep and cow’s milk products, now has its goat’s butter on sale in Australian supermarket chain IGA, three regional retail chains and a series of independent retailers across the country after the business made its first shipment to Australia at the end of 2018.
Knutsford-based Delamere Dairy now expects the value of its Australian sales to reach six figures by the end of 2019.
The business secured the distribution deal at a trade show in San Francisco, which it attended with support from International Trade Advisers (ITAs) as part of the Food is GREAT campaign – a cross-departmental initiative between the UK’s Department for Environment, Food & Rural Affairs (Defra) and the Department for International Trade (DIT) to showcase UK food and drink overseas.
Jonathan Cope, export director at Delamere Dairy, said: “This new exporting opportunity has extended our international reach, and we’re expecting Australian sales to become a significant revenue stream for the business.
“Even though Australia has its own goat’s milk industry, we carried out analysis of the product range in major retailers via shopping websites, and it became quickly apparent there was a gap in the market for us. Consumers are becoming increasingly aware of the health benefits associated with our products, demonstrated in the overseas demand we are seeing.
“To make it work we had to find the right distributor, which can sometimes take us up to 18 months and cost a significant amount of time and money. Thanks to support from our ITA, we were able to quickly find and secure an Australian partner, and we’re now stocked in stores across the country.”
Delamere Dairy, which began exporting more than twenty years ago, currently sells its products in more than 25 markets worldwide. It is currently in discussions with new partners in India.
The business was founded 34 years ago by husband-and-wife team Roger and Liz Sutton. Its turnover this year is forecasted to reach £25 million.
© FoodBev Media Ltd 2019
World Dairy Innovation Awards – DEADLINE EXTENDED!
Enter before 17 May to ensure you are part of the industry’s leading awards scheme. Don’t miss out on having your dairy innovations recognised.