Deutsch Family enters joint venture for Cantera Negra

Deutsch Family Wine & Spirits has entered into a joint venture with Two Sons Imports, owner of Cantera Negra Tequila.

Under the deal, Deutsch Family is acquiring a partial ownership stake in Cantera Negra to become the brand’s exclusive global sales and marketing partner.

The Cantera Negra portfolio currently includes: Silver, with natural hints of citrus and earthy notes; Reposado, which is smoky with notes of butterscotch, oak and pepper; and Añejo, featuring cinnamon, smoke and vanilla. Extra Añejo, with notes of chocolate and coffee, and Café also feature in the range.

“When we first acquired the Cantera Negra brand, we knew that we would one day need to partner with a much larger company for the brand to reach its full potential,” said Lance Gildner, chairman of Two Sons Imports.

“We are thrilled with our partnership with Bill and Peter Deutsch. They are among the most professional and transparent partners we’ve met, and Deutsch Family is one of the fastest growing wine and spirits companies in the US.”

Peter Deutsch, CEO of Deutsch Family Wine & Spirits, said: “We are extremely excited to be adding Cantera Negra to our portfolio. Our partnership with Two Sons is the culmination of a four-year search for the right tequila brand and the right partners.”