Diageo is expanding its ready-to-drink (RTD) cocktail portfolio with new launches for its Gordon’s and Smirnoff spirits brands.
With an ABV of 5%, Gordon’s Pink Martini combines the brand’s pink gin with raspberry juice and natural berry flavours.
Lightly carbonated, Smirnoff Passion Fruit Martini (also 5% ABV) mixes Smirnoff No. 21 Premium Vodka with passion fruit juice and natural fruit and vanilla flavourings.
The two new RTD cocktails come in ‘stand-out’ black 100% recyclable aluminium cans and aim to capitalise on the growth of the premix cocktail market. Diageo says that its latest offerings tap into a growing desire for convenience among consumers.
“At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers,” said Anita Robinson, GB marketing director at Diageo.
“With 72% of consumers saying the brand of spirit is important when selecting premix cocktails, we’re extremely excited to be launching two expertly mixed cocktails in a convenient format from two of the biggest spirits brands in the world.”
Gordon’s Pink Martini and Smirnoff Passion Fruit Martini are rolling out to UK retailers this month, with an RSP of £2 per can.
© FoodBev Media Ltd 2020
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