Diageo-owned Crown Royal will release its first-ever limited-edition whisky in the US, which is inspired by Texan traditions.
Crown Royal Texas Mesquite blends smoky flavours from locally-sourced mesquite wood with the brand’s signature Crown Royal De Luxe whisky, which creates a smoky twist which adds “a special smokiness to summertime grilling”.
The 40% ABV whisky will be packaged in a limited-edition box and the bottle features red, white and blue hues, inspired by the Texan and American flags, while consumers who purchase the drink in Texas will also receive a bag which features the Lone Star present on the Texan flag.
Nicola Heckles, brand director of Crown Royal said: “Texas continues to be a special place for Crown Royal, so it was fitting to create a variant that harnesses the loyalty of all those fans.
“With Crown Royal Texas Mesquite, we welcome another unique innovation into the thriving Canadian whisky category, which furthers our commitment to diversifying our portfolio and offering a range of products to suit a variety of tastes.”
Crown Royal Texas Mesquite will be available later this month from US retailers in Texas, California, Colorado, Florida, Illinois, Indiana, Kansas, Louisiana, Maryland, Nevada and Tennessee, with a suggested retail price of $24.99 for a 750ml bottle.
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