Diageo has added a new line of RTD seltzers to its Smirnoff portfolio in the UK, as it aims to tap into the consumer demand for spritz-style drinks.
Smirnoff Seltzers are made from a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours.
With a 4.7% ABV, the range is initially available in two flavours: Raspberry & Rhubarb and Orange & Grapefruit.
Each 250ml can contains 72 calories and according to Smirnoff, offers a great alternative for those looking for a lighter calorie option to wine and beer.
With its latest launch, Smirnoff aims to follow on from the growing hard seltzers trend in the US, as well as tap into the growing UK ready-to-drink category.
Smirnoff already offers a line of spiked seltzers in the US, which it launched in 2017, and recently added a new limited edition zero sugar Red, White & Berry flavour to the portfolio.
“Smirnoff has a long legacy of innovation, so we’re thrilled to bring the new range of Seltzers to the UK,” said Sarah Shimmons, global marketing director for Smirnoff.
She continued: “After seeing the trend of hard seltzers soar in the US, we’re delighted to offer consumers refreshing tasting Smirnoff Seltzers, at 72 calories per 250ml serving. We are excited to launch in the UK, just as the summer begins.”
According to the vodka brand, its new seltzers range is best served chilled from the fridge, or over ice in a glass.
Smirnoff Seltzers are available to purchase now in stores across the UK for an RRP of £1.80 per can.
© FoodBev Media Ltd 2020
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