Diageo’s Cîroc Vodka brand has introduced its latest seasonal flavour, Cîroc Summer Citrus, available for a limited time only.
Cîroc Summer Citrus is a gluten-free spirit made using vodka distilled from French grapes and infused with a blend of citrus flavours.
The seasonal offering opens with a nose of blood orange and ‘tangy’ citrus, with hints of lime zest, and is said to culminate in “a velvety-smooth finish”.
Brand ambassador and rapper, Sean Combs, said: “Start your summer celebrations early with our new limited-time offering, Cîroc Summer Citrus, the perfect complement to your summer celebrations with friends and family.”
With an SRP of $33.99, Cîroc Summer Citrus is available nationwide in the US.
In 2007, Combs – also known by the stage name Diddy – entered into a partnership with Diageo, in which Combs and Combs Enterprises assumed the lead on all brand management activities for Cîroc.
© FoodBev Media Ltd 2020
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