Diageo has expanded its Tanqueray gin portfolio with the UK launch of an orange-flavoured variant called Flor de Sevilla.
Made with Seville oranges, the beverage pays homage to Tanqueray’s roots, when founder Charles Tanqueray used the citrus fruit in his original 1830s recipes.
Diageo said the gin profile “is sweet and tangy with tangerine notes and hints of juniper and coriander, which makes for the perfect summer twist on classic serves”.
Anita Robinson, Diageo Europe category director for gin, said: “Tanqueray Flor de Sevilla is something really new for the world of gin and reflects our love of innovating with flavour. We’ve matched the quality of 200 years of Tanqueray heritage with a fresh new flavour that captures the spirit of Seville in a perfectly balanced gin.
“The result is incredibly exciting and we’re sure that bartenders everywhere will enjoy bringing a little bit of Seville into their customers’ lives this summer.”
Available as of April in both the on-trade and off-trade, Tanqueray Flor de Sevilla has an ABV of 41.3% and will retail at £25.
In its half-year results posted in January, Diageo recorded positive sales figures thanks to the strong growth of its gin portfolio, which also includes Gilbey’s and Gordon’s.
© FoodBev Media Ltd 2020
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