Diana Food has strengthened its position as a provider of fruit- and vegetable-based health supplements with the integration of its newly acquired fruit and vegetable extracts business, Nutra Canada.
Acquired earlier this month, the Quebec-based company will provide preferential access to production areas for small fruits, an integrated production process and a portfolio of clinically proven active ingredients, Diana Food said. The deal forms a part of the Rennes, France-based firm’s ongoing growth and development strategy in the consumer health category, and will improve its access to North American cranberry harvests, which in turn will enhance its organic cranberry offering.
“The acquisition of Nutra Canada by Diana Food is perfectly in line with the company’s strategy,” said Diana Food president Yannick Riou. “We now benefit from local sustainable sourcing with a facility right inside the production areas and an enhancement of our expertise in cranberry, an essential fruit for our consumer health range. We have also increased our technological knowhow with a new extraction unit in North America and an extended network of partners with technical and scientific expertise.”
Nutra Canada president André Gosselin added: “With the support of local and regional partners and institutions, we have established an environmentally-friendly factory in Champlain that uses cutting-edge technology and brings together a skilled, responsible and highly efficient team. Being part of Diana Food is a great opportunity to increase Nutra Canada’s growth and enhance our know-how worldwide.”
© FoodBev Media Ltd 2023
