Transforming ‘thrown away’ plastic into a durable, designer item, the new Patricia Field for Diet Coke rPET bag is set to appeal to the brand’s target audience of fashion-conscious young women and become this season’s latest must-have accessory.
Available exclusively on the high street at selected Boots stores nationwide from 22 October, the recycled plastic bag will be given away free to customers purchasing two 500ml bottles of Diet Coke while stocks last.
Field’s previous collaborations with the brand have seen her cast her signature style to the iconic original glass bottle shape, creating the Diet Coke City Collection and Betty Bottle. Now, the new eco-bag sees Diet Coke move in to new territory, with its first ever standalone fashion accessory.
Hilary Quinn, My Coke director for Coca-Cola Great Britain, said: “CCGB is committed to reducing its impact on the environment and encouraging consumers to recycle is just one way we can do this. By continuing our relationship with Patricia, we’ve used fashion as a tool to tap into our target audience’s passion points, creating a stylish accessory that carries a strong environmental message.”
Source: Coca-Cola Great Britain
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