Digestive supplement brand Bimuno has announced a £1 million marketing push in the UK that it hopes will increase awareness of the product’s gut health credentials.
The investment includes plans for new print and out-of-home media and a creative digital campaign. The brand is aiming to “accelerate growth in the digestive wellness category”.
Bimuno is also introducing a fresh packaging design that highlights scientific research done into the product, as well as a new website and an expanded retail presence thanks to a new listing with British health food retailer Holland & Barrett.
Karen Revel-Chion, global director of marketing for Bimuno, said: “2018 is a big year for Bimuno and we have kicked it off with a bang with the new listing in Holland & Barrett, our new packaging, relaunched website and advertising plans. A healthy gut is fundamental to our wellbeing and we know Bimuno works from our numerous clinical trials and thousands of happy customers. Our ambition is to become the household name in digestive wellness.”
What is Bimuno?
Bimuno is a food supplement developed together with scientists from the Department of Nutrition and Food Science at the University of Reading, in the UK.
It is available in three different formats: Bimuno Daily, which is described as a powder for consumers looking to take care of their gut health; Bimuno Ibaid in a pastille format for sensitive stomachs and those with symptoms of irritable bowel syndrome (IBS); and Bimuno Travelaid, which the company said helps with discomfort traditionally associated with travel.
They contain the unique ingredient B-GOS which “naturally feeds and stimulates the growth of good bacteria in the gut”, Bimuno said.
The business’ expansion comes on the back of huge growth in consumer awareness of gut health. Last year, Euromonitor reported that sales of digestive remedies are expected to reach £333 million in the UK by 2021, and as many as 12 million Brits are now thought to suffer from gut-related symptoms and IBS.
“Bimuno will harness the power of this growing awareness and interest in order to become the leading authority in gut health,” the company said.
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