Lanarkshire, Scotland-based Discount Coffee Company has announced a partnership with luxury coffee brand Davidoff.
Already renowned in Europe as a ‘connoisseur’s coffee’, Davidoff is the latest premium brand to become part of Discount Coffee’s portfolio. According to Simon Chiswell, Discount Coffee’s CEO, choosing to partner with Davidoff was a natural choice. “It is a great opportunity for Discount Coffee to promote a premium brand exclusively to our loyal customers in the UK market,” he said.
“The Davidoff brand is exclusive and better known for fine fragrance. I think the wide range of quality products will appeal to the UK consumer, especially the coffee connoisseurs. We were shocked at how good the coffee was – I would say that it is easily one of the best Arabica blends that we stock.”
Chiswell discovered the coffee during a tasting on a visiting tour in Germany, and knew immediately that Discount Coffee had to stock it. “I taste thousands of coffees every month, and this really stood out,” he says. The coffee is imported from Germany, and Discount Coffee plans to build their brand with Davidoff, using Davidoff’s extensive distribution channels to expand its presence in the UK.
© FoodBev Media Ltd 2019