I am easily disrupted by technology. Uber has disrupted taxis. Airbnb has disrupted hotels. What could disrupt the food and drink sector?
In fact, we’re already being disrupted by e-commerce and m-commerce, click and collect and more.
Two of the latest live initiatives are:
Starbucks’ app that pre-orders and pre-pays your choice before you enter the outlet.
Amazon Dash – a fridge magnet that automatically reorders an item for delivery when you press the button on it.
Two further ideas are at more of an exploratory stage:
Amazon Trash – which automatically reorders when the barcode is detected as you put your empty pack in the rubbish bin.
the Heineken safe stamp, “a microchip made of temporary tattoo paper that measures alcohol in sweat and glows blue when a person is no longer safe to drive.”
Not only are tests evolving with drone delivery, but there’s another trial to access your car boot at a pre-set time and place products in it before you drive home from your office.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial