German companies DMK Group and Bahlsen have joined forces to develop a new range of ice cream featuring confectionery pieces.
Three variants have been developed: Bahlsen Ohne Gleichen Ice Cream combines chocolate-covered waffle pieces with vanilla ice cream and a nougat sauce; Bahlsen Gleichen Strawberry-Yoghurt Ice Cream has a strawberry topping, chocolate-coated waffle pieces and white chocolate flakes; and Bahlsen Messino Ice Cream contains spongy biscuit bits, milk chocolate and orange sorbet.
Served in 500ml tubs, the range will initially be available as of 1 May in German food retailers and then at petrol stations and via home delivery.
Marcus-Dominic Hauck, DMK Ice Cream COO, said: “We are pleased that we were able to convince Bahlsen, one of the most popular German brands, about the strength of our portfolio. This confirms that we’re moving in the right direction.
“Because with our creations, we’re putting everything in place to deliver new incentives to target groups of established markets.”
Three variants will go on sale in Germany as of 1 May.
Dieter Lutz, marketing director DACH of Bahlsen, added: “The Bahlsen brand has always stood for quality and diversity. As such, it’s only the next logical step for us to want to offer consumers this diversity in other categories. And that’s why the popular Bahlsen classic is now available as ice cream.”
Earlier this week, DMK announced a deal to acquire baby food producer Alete – part of what it calls a “continued restructuring” that has seen the business protect itself against falling consumption of dairy.
The acquisition sees DMK inherit Alete’s flagship brand of baby food – as well as the contract manufacturer German Babyfood, which operates a baby food factory in Bavaria and owns the Milasan brand of baby food products.
© FoodBev Media Ltd 2019
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