DMK Group is bolstering its ice cream portfolio in Germany with fresh creations for the Milram and Baileys brands as well as a new partnership with Katjes Fassin.
The German dairy company will produce a new ice cream product under Katjes Fassin’s powdered beverage brand Ahoj-Brause.
As of March, DMK will also launch a Baileys strawberries and cream ice cream in 500ml tubs as well as three varieties of Baileys stick ice creams in a Mini Selection Pleasure box.
With the Milram brand, DMK is bringing the buttermilk ice cream varieties of strawberry and lemon into the waffle cone segment, available in a mini box.
Last year, DMK partnered with Bahlsen to develop a range of ice cream featuring confectionery pieces.
“We want to build on our positive momentum in the ice cream sector from the previous year,” said Marcus-Dominic Hauck, COO of DMK Ice Cream.
“In 2020, DMK Group will therefore continue to focus on consistently developing and expanding a profitable brand business – one which already accounts for 15% of its total sales. The aim is to also optimise processes and significantly increase distribution.
“An awareness of our products among customers and end consumers is a basic condition for positive brand development. We therefore want to more strongly apply targeted communication measures and thus continuously develop the brand business in the ice cream sector.”
© FoodBev Media Ltd 2020
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