DMK Group has collaborated with packaging manufacture A&R Carton to create resealable, protective baby formula packaging for its Humana brand.
The packaging was created after DMK after consulted 6,735 mothers from seven countries what they deemed important with regards to packaging. The results showed that mothers wanted safety, convenience of use, appealing design, a practical dosing system and protection against bacteria.
These findings led to the creation of the myHumana Pack, which is easy to open and reclose, contains a protective membrane to keep powder fresh, barriers against moisture and oxygen and a built-in measuring spoon, which can measure out doses precisely using the lip of the opening.
The myHumana Pack has been available for purchase in Germany, Italy, Spain, Portugal and Poland since October, all of the packaging materials are free of BPA, mineral oils and chlorine.
Iris Behrens, head of global marketing at Humana said: “This innovative packaging makes it possible to prepare baby formula more safely, hygienically and simply than ever before.
“The ProBalance seal on the packaging is our promise to mothers that our product contains all the important nutrients their child needs to develop naturally.”
Lars Willner, business area director at AR Packaging, of which A&R Carton is a member, added: “More than three years of development – during which we paid particular attention to the strict and increasingly numerous requirements placed on highly sensitive products – have gone into the design of our patented packaging system.
“The advantages of the packaging, including those with regard to the environment and logistics, are clear: The myHumana Pack is noticeably lighter-weight and has a lower CO2 footprint than current alternative forms of packaging.”
© FoodBev Media Ltd 2020
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