There’s increasing evidence that business really does mean to conquer some of society’s biggest environmental concerns, such as packaging.
In the latest issue of Bioplastics magazine, Coca-Cola provides an update on its new PlantBottle, which started out as 30% plant-based and 70% oil-based. The company accepts that ‘we still have more work to do to crack the code on a plant-based … other 70% of PET plastic’, and then comes a momentous statement: ‘but we know it’s feasible. We’re aiming for a package that’s 100% recyclable and 100% plant-based’.
Happy Valentine’s Day.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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