Chocolate brand Doisy & Dam has launched a range of five organic dark chocolate bars, packed with superfoods such as hemp seeds and goji berries.
The vegan-friendly and gluten-free bars inherit more interesting flavours, an enhanced nutritional profile and a uniquely arresting texture from its use of the superfood ingredients, the brand said. It has introduced the bars – made in Norfolk using organic ingredients – to the UK market through online supermarket Ocado.
The range in full consists of coconut and lucuma fruit; goji berry and orange; ginger, chilli flakes and hemp seed; mulberries, chia seeds and spirulina; and maca, vanilla and cacao nib varieties. All five variants are available in a 40g on-the-go format and 100g packs with respective recommended retail prices of £1.75 and £3.50.
The brand cited research that suggested dark chocolate can help lower blood pressure levels and fight free radicals using its high concentration of antioxidants as part of the thinking behind the superfood chocolate concept.
Doisy & Dam co-founder Edward Smith said: “Richard and I have been best friends since we were five and one of our aspirations was to start a business together. After working for a few years, we decided that no amount of experience could beat doing the real thing, so we decided to leave our jobs in finance and marketing and to start a business making a product that we believed in and, most importantly, loved!
“We’ve been foodies for a long time, superfoodies for a little less time, but we wanted to create a product that had the nutritional benefits of natural, good foods and the delicious taste of an indulgent product. We didn’t believe in the idea that you have to sacrifice taste to create a natural and good food.”
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