Dole Packaged Foods has added two new functional lines to its US portfolio featuring tropical juices and fruit bowls with no added sugar.
The new products form part of Dole’s goal to eliminate added sugar in all of its products by 2025.
Dole Fruitify marks the brand’s first line of tropical juice drinks crafted to deliver enhanced nutrition. The beverages are 65% juice and claim to be a good source of vitamin C to help support immunity.
With less than 100 calories per can, Dole Fruitify comes in in three flavours: Glow (pineapple and mango juice with turmeric); Replensih (pineapple juice and coconut water); and Energize (pineapple juice with green tea extract).
Dole Essentials joins the brand’s portfolio of fruit bowls and features fruit in a 100% fruit juice blend. The functional snacks are high in vitamin C and come in three varieties: pineapple chunks with cucumber and mint natural flavours; mandarin oranges with turmeric; and mixed fruit with green tea extract (offering 45mg of caffeine per serving).
“We understand that today’s consumer seeks products that are not only good for their health and fit their lifestyle, but also minimise environmental impact,” said Orzse Hodi, vice president of marketing, Americas at Dole Packaged Foods.
“We are committed to developing innovations that are better for people and the planet. Dole Fruitify juice drinks and the Dole Essentials line of Dole Fruit Bowls deliver on both fronts, with simple, clean ingredients and responsible sourcing and packaging methods.”
Dole Fruitify juices are available in single flavour four-packs, while Dole Essentials come in packs of two 7oz single-serve bowls – which can be purchased now in grocery stores nationwide.
© FoodBev Media Ltd 2021
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