Dole Packaged Foods has announced that it will launch two new ‘spoonable’ fruit smoothie bowls for the US market, offering a convenient and nutritious breakfast or snack option to consumers.
The profile of smoothie bowls has been boosted by their popularity with social media influencers, as the nutritious nature of the bowls and their vibrant colours stand out on platforms such as Instagram, and Dole has now opted to provide this option in a ready-made format.
Dole Spoonable Smoothies will initially be available in two flavours: Pineapple banana and strawberry banana. Both are offered as frozen options which thaw in 35-40 minutes on the counter, or in 30 seconds by microwave.
Pineapple banana features a thick and creamy pineapple and banana- flavoured smoothie base which is topped with pineapple, crunchy honey oat granola and coconut shavings, and contains 180 calories per serving.
Meanwhile, the strawberry banana flavour features a strawberry and banana smoothie base which is topped with toasted granola and contains approximately 170 calories per serving.
Erin Fasano, director of marketing, frozen, at Dole Packaged Foods, said: “What began as a trend with açai bowls has translated into a broader smoothie bowl trend. We’re seeing them pop up all over Instagram and Pinterest as consumers hunt for a delicious new take on fruit for breakfast.
“Recognising consumer demand for a delicious, no-prep, no-mess smoothie option, we developed Dole Spoonable Smoothies to serve that need.”
Both varieties will be available from selected retailers in the US in the near future, with a suggested retail price of $3.59.
© FoodBev Media Ltd 2019
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