Domino’s is collaborating with robotics company Nuro to launch an autonomous pizza delivery service in Houston, US.
Starting this week, select customers who place a prepaid website order from the Domino’s in Woodland Heights will be able to choose to have their pizza delivered by Nuro’s R2 robot.
Selected customers will be able to track R2’s progress via GPS on their order confirmation page. They will also receive text alerts updating them on R2’s location and providing them with a unique PIN to retrieve their order.
Once the robot arrives, customers will be prompted to enter their PIN on R2’s touchscreen in order to open the bot’s doors and access their order.
“We’re excited to continue innovating the delivery experience for Domino’s customers by testing autonomous delivery with Nuro in Houston,” said Dennis Maloney, Domino’s senior vice president and chief innovation officer.
“There is still so much for our brand to learn about the autonomous delivery space. This programme will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations.”
According to Domino’s, R2 is the first completely autonomous, occupant-free on-road delivery vehicle with regulatory approval from the US Department of Transportation.
Dave Ferguson, Nuro co-founder and president, said: “We’re excited to introduce our autonomous delivery bots to a select set of Domino’s customers in Houston. We can’t wait to see what they think.”
© FoodBev Media Ltd 2022
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