“Domino’s is one of the world’s most recognised pizza companies and we are very proud of our heritage,” said Domino’s CEO, Don Meij. “However, our business, particularly here in New Zealand, has evolved significantly over the years from new store designs to better quality ingredients and greater menu choices. It was time to improve the one thing that signifies our brand by creating a new clean, crisp and strong brand logo that reflects our new directions.
“We want to signal outside that something has changed inside. We want people to think differently about Domino’s and believe this new logo design is the right step.”
New Zealand customers will be among the first in the world to see the logo when it’s rolled out in new store developments across the country.
Domino’s Pizza employs more than 21,000 team members across Australia, New Zealand, France, Belgium and The Netherlands and makes more than 60 million pizzas a year.
© FoodBev Media Ltd 2020
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