Mexico’s Tequila Don Julio has announced a new product to add to its product lineup: reposado double cask.
The product is described as Don Julio’s original reposado with ‘hints of whisky’. The new release will appeal to consumers who enjoy Buchanan’s Blended Scotch Whisky, which remains popular in Hispanic markets, while also bringing a traditional Mexican tequila experience to the forefront of the flavours.
The crossover between whisky and tequila comes from the maturing process. This occurs in American white oak barrels for eight months as with Tequila Don Julio’s traditional reposado. The tequila is then finished for 30 days in casks used in the making of Buchanan’s Blended Scotch Whisky. This distinctive ageing process creates a rich and complex flavour profile, the company said.
Master distiller Enrique de Colsa said: “I spent three years experimenting with various cask options to perfect the flavour of this variant and I’m proud to introduce it to the US. I found that finishing the tequila for one month in casks used in the making of Buchanan’s Blended Scotch Whisky allowed me to create a tequila that perfectly balances the core flavour of Tequila Don Julio as well as the signature flavour of Buchanan’s Blended Scotch Whisky. It’s an incredibly unique flavour profile that is excellent enjoyed responsibly neat or on the rocks.”
Don Julio also plans to introduce the Tequila Don Julio Reposado Private Cask programme to the US later this year. 300 limited-edition barrels have been selected by master distiller Enrique de Colsa and aged for a total of ten memonths.
Participating retailers can order a barrel to be sold to consumers, unique to each retailer and accompanied by a personalised certificate of authenticity from the brand. This program engages with the current trend of brand personalisation, aimed instead at retailers, not the consumer. The limited edition status of each barrel will then drive consumers to purchase.
Tequila Don Julio Reposado, Double Cask is available now while supplies last, with a suggested retail price of $59.99 in participating retailers nationwide. The Private Cask programme will launch in autumn of this year.
© FoodBev Media Ltd 2019