US-based manufacturer Don Lee Farms has created its first organic plant-based raw burger, as the brand aims to capitalise on the growing appetite for meat alternatives.
Don Lee’s Organic Plant-Based Raw Burgers are made from beans and seeds, and when cooked the burger ‘bleeds’ organic beet juice and sizzles on a grill like a conventional burger, thanks to the vegetable-based fats in the product.
The burgers are certified organic, vegan, GMO-free and gluten-free, and every burger is made without artificial flavours or preservatives.
Don Lee Farms has supplied US retailers such as Costco, Whole Foods Market and Walmart with plant-based meat alternatives since the company was formed in 1982, but this new range is the brand’s first fully plant-based range.
Donald Goodman, president of Don Lee Farms said: “We have been a supplier of plant-based proteins for many years, and as the leading manufacturer of organic veggie burgers in the country, we are excited to introduce another plant-based burger.
“Our customers are looking for an alternative to a raw beef burger and we responded with a healthier approach — making a burger with organic plants.
“We challenge everyone to look at the ingredients found in other plant-based raw burgers currently being sold, you would be surprised.”
Danny Goodman, marketing, sales and development at Don Lee Farms added: “It’s a burger made with plants, not with science. As people choose to consume less meat, they expect a burger alternative to be made with simple, wholesome and recognizable ingredients. This is the burger for them.
“This product is another example of what our team develops by focusing on each ingredient’s purpose. Because we crafted this burger from organic and responsible sources, it’s truly the only sustainable replacement for a raw beef burger.”
The Organic Plant-Based Raw Burger range will be available from selected retailers in the US.
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