The range has been bolstered by oat granola and berry granola flavours and a new honey porridge flavour. These new recipes contain no artificial flavourings and come packaged in bright, redesigned, storage cartons.
Dorset Cereals marketing manager Virginie Lenfant said: “We know Dorset Cereals’ customers love our packs but they don’t always realise we make granola and porridge too. Our new granola and porridge packs are bold and have a funky feel to them with bright, stand-out colours, which look amazing on shelf and liven up the whole category.”
© FoodBev Media Ltd 2021
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