Heineken-owned Dos Equis has entered the spirits category with the launch of a ready-to-drink (RTD) Margarita Classic Lime cocktail.
The spirits-based beverage blends Blanco tequila and other ingredients to create a mixed cocktail that contains a 10% abv. The new offering also features lime juice and natural flavours.
“We are excited to bring our first ever spirits product, Dos Equis Margarita Classic Lime, to the US market which spotlights our commitment to innovation at Heineken USA and Dos Equis,” said Hannah Dray, Dos Equis brand director. “Dos Equis is a credible quality brand born in Mexico and we wanted to bring the excitement that consumers have for a traditional margarita to a can to save them the time and hassle of having to make it themselves.”
Dos Equis Margarita Classic Lime is currently available in four-packs of 12oz cans in select markets across the US.
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