Coffee brand Douwe Egberts has teamed up with fashion designer Orla Kiely to create a limited-edition collection of coffee jars.
The jars use Kiely’s iconically bold and graphic print patterns and appear in Douwe Egberts’ new television advertisement, which claim that the product is “no ordinary jar, no ordinary coffee” and shows finished Douwe Egberts packaging being used as a crafts container, pencil pot and vase.
The coffee roaster has produced 1.5m jars in three exclusive designs, which were made available in retailers such as Sainsbury’s, Morrisons, Tesco, Waitrose and Asda at the start of this month with a recommended retail price of £6.59. It has also invested £1.1m on the television advertising campaign, which will run until 14 June on channels such as ITV, Channel 4 and various Freeview stations.
Douwe Egberts head of marketing Talar El Asswad said: “This collaboration is a concept inspired by customers. After seeing so many images of their upcycled jars on our social media channels, we decided to create a unique blend of fashion and coffee, expressed through our iconic glassware, which is how this exciting partnership was born.
“We are privileged to partner with Orla, as she is renowned for her iconic, bright and simple patterns which complement our jars perfectly. We think they are pieces our customers will treasure and use throughout their home.”
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