Dr. Oetker has expanded its Ristorante frozen pizza range with the release of a vegan pizza, a first for the brand in the UK.
The Vegan Society-certified Ristorante Margherita Pomodori pizza features the signature thin, crispy crust and tomato sauce associated with pizzas in the company’s Ristorante product line; along with a melted, grated vegan cheese alternative, sun-dried and cherry tomatoes and a basil garnish.
Dr. Oetker claims that the release of the new vegan pizza aims to address the rising demand for vegan options from UK consumers. According to IRI statistics provided by the company, sales of vegan frozen pizzas increased 42% in the year from March 2020 to March 2021.
Josephine Skinner, senior brand manager at Dr. Oetker, said: “While we are seeing more and more pizza options for vegans and flexitarians, there are few inspiring Italian style options, particularly in the freezer aisles of the nation’s supermarkets.
“We are really excited to announce the launch of our Ristorante Vegan Margherita Pomodori – we worked hard perfecting this recipe as we really wanted to offer the best tasting, Italian inspired vegan pizza possible, to give those opting for a plant-based diet the real taste experience of a brand they know and love.”
The vegan Ristorante Margherita Pomodori pizza is available nationwide in the UK from major retailers, with a suggested retail price of £3.69.
© FoodBev Media Ltd 2020
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