Dr. Oetker has signed an agreement to acquire Flaschenpost, a German online beverage delivery service, for an alleged price of €1 billion, according to various reports in Germany.
With the acquisition, Dr. Oetker aims to enhance its existing online beverage delivery service Durstexpress, which belongs to its Radeberger Group unit.
Based in Münster, Flaschenpost was established in 2016 and currently delivers beverages including water and beer across 22 German cities.
While Durstexpress operates primarily from Berlin and the eastern provinces, Flaschenpost provides drinks from North Rhine-Westphalia.
Upon completion of the deal, the new expanded delivery service will be managed and developed from two central administrations in Berlin and Münster.
It will be managed by a board consisting of members from the management of both Flaschenpost and Durstexpress.
The transaction is subject to approval by the antitrust authorities.
© FoodBev Media Ltd 2020