Dr Pepper Snapple-owned Mott’s has released a new range of low-sugar juices in response to growing calls for low-sugar beverages from US consumers.
Mott’s Sensibles are made with apple juice, coconut water and a splash of vegetable juice, and contain approximately 30% less sugar than 100% apple juices, based on market analysis of the current 100% apple juice market provided by the brand.
Available in three flavours: Apple raspberry, apple pineapple and apple cranberry, each flavour will be available in 64oz multi-serve bottles and eight-packs of six-oz juice pouches.
Each eight-oz serving contains 90 calories and 18g of sugar, lower than the 110 calories and 27g of sugar found in “other 100% apple juices.”
Kelly Stephenson, director of brand marketing for Mott’s said: “Our research shows that over 60% of people are concerned with the amount of sugar in juice. Parents want a juice that provides the taste they’ve come to expect from Mott’s, with less sugar stress.
“Mott’s Sensibles is a testament to our commitment to give parents solutions to help their families be their very best.
“Mott’s is committed to developing innovative products that continue to address consumer’s needs and are ultimately approved by our consumers.”
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