According to a statement released by the company, the non-alcoholic beverage has developed a large consumer following and has been featured in some of the most widely read media outlets in the US, including Woman’s World Magazine, Playboy Magazine, The New Yorker and New York Times Magazine.
“We’re thrilled with the consumer and media reaction to Drank,” said Peter Bianchi, CEO of Innovative Beverage Group and creator of Drank. “There’s a huge demand for this type of beverage, especially now with the gloomy economic conditions our country is experiencing. With natural ingredients, a great grape flavour and light fizz, Drank is a far cry from your grandmother’s chamomile tea.”
Drank has also been spotted on TV news in cities across the US, including New York, Dallas, Houston, Memphis and St Louis, as well as in up-and-coming music artist Keri Hilson’s new music video, featuring Lil Wayne.
“The fact that Keri Hilson decided to ‘slow her roll’ with a can of Drank in her new music video is a huge compliment for Drank,” added Bianchi. “Her music video is receiving a ton of play on TV, and has more than three million views on YouTube alone. There’s simply no greater product endorsement than to see a breakthrough artist close out her hot new music video by taking a sip of Drank.”
Drank is designed to have a calming effect to relax the mind, body and soul through a combination of melatonin, valerian root and rosehip. The product is currently only sold in the US and is packaged in purple 16oz cans bearing the slogan ‘Slow Your Roll’.
© FoodBev Media Ltd 2020