Dream Drinks has secured sole distribution rights for Surprise Drinks’ Drink & Play products in the UK, allowing them to market the fruit juices to UK consumers for the first time.
The drinks are themed around popular licensed characters; embedded in the front of each bottle is a “surprise container”, which encloses a selection of collectable, certified sustainable items such as stickers, pendants and figures.
Packaged in 300ml bottles, the fruit juice drinks contain natural vitamins, minerals and at least 30% fruit juice content. The packaging is polyethylene terephthalate (PET) wrapped for ease of handling, with a sports cap too.
Dream Drinks director Gareth Price said: “We’re thrilled to be working with Brand Expand Europe to launch this exciting new Drink & Play concept in the UK.
“Our managing director came across the drink on a family holiday in Cyprus and found it was an immediate hit with his kids. With previous experience in the food and drink sector, we quickly recognised the product’s potential and secured sole UK distribution rights to make Drink & Play fruit juices available to more families in the UK.
“Currently we have four different flavours to choose from – Star Wars in apple, Disney Princess in strawberry, Disney Planes in mixed fruit and Violetta in cherry – but more characters will be coming soon!”
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