Dressings brand Tigg’s has introduced a new look across its range of four ‘bold and bright’ flavours.
The new packaging retains the shape of Tigg’s earlier bottle and label designs, but increases the prominence given to the various ingredients in each of the dressings. The labels are built around a central motif that depicts a heart shape made out of salad dressing, and increases differentiation through more effective use of individual colour variants.
The four dressings playfully use phrases taken from dating adverts, and are grouped together under the label ‘perfect match’.
They are available in sweet original, bold beetroot, subtle pepper and mustard, and cool basil and pea versions. Each of the flavours is based on an original recipe, passed down to co-owners Sam and Jacob James by their grandmother Anne and inspired by her roots in New Zealand.
They are described as ‘fresh and vibrantly coloured’ as well as ‘all-natural’, and can be used as a relish, dip and marinade – as well as a salad dressing.
Tigg’s co-owner Jacob James explained how they brought their grandmother’s sauces to market: “We are two young, driven and passionate brothers who just so happened to be the biggest fans of our gran’s amazing creations. Having taken them to university, and indulged in their ability to make our moderate cooking skills reflect those of Raymond Blanc, we knew we had to give them a go and get them out into the world.”
And Sam James added: “Finding one’s perfect match in life can be a tricky affair, but when it comes to food, Tigg’s has it covered. Life is all the better with a smile on your face, and we hope that our ‘Tigglets’ can help achieve this in a fun, healthy and, of course, tasty way. Each Tigglet has their own ‘lonely heart’-style advert, attempting to persuade you that they are indeed either your or your food’s perfect match.
“We would highly recommended taking each of them out ‘on a date’ before deciding which one is the one for you!”
© FoodBev Media Ltd 2020
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