Talking Rain Beverage Company has relaunched its Sparkling Ice range of drinks in an 8oz slimline can from Ball Corporation.
The addition of the slimline cans introduces new distribution opportunities for the brand within the convenience and foodservice industries, Ball said, and was introduced in a bid to meet consumers’ “increased demand for smaller, more convenient beverage options”.
The new packaging option will apply across Sparkling Ice’s range of black raspberry, orange-mango, kiwi-strawberry and cherry-limeade varieties, which are available in packs of eight from retailers across the US with a recommended retail price of $5.99.
Talking Rain president and CEO Kevin Klock said: “We are constantly looking for new ways to add value for our dedicated consumers, retailers and distribution partners. With the addition of these grab-and-go fridge packs, we are responding directly to increased demand for smaller, more convenient beverage options, and will look forward to securing additional shelf space at retail through a bold new program surrounding this new format offering.”
© FoodBev Media Ltd 2024