Asytec Dispensers has announced that it will launch TheBeerGiraffe – a portable drinking dispenser already used by breweries and bars in Asia, North America and Australia – into the European market.
The company is trying to recruit distributors and resellers to bring TheBeerGiraffe directly into European countries, which it said would allow for faster delivery times as well as native speakers as points of contact for its clients. It revealed that it was planning to introduce a new model early next year that will be added to the already extensive range of products available.
TheBeerGiraffe is a beer tower with 18 designs to choose from. They are great marketing tools for breweries and great fun for end-users alike, Asytec Dispensers said. TheBeerGiraffe has taken the already existing concept of a dispenser and reengineered it to make it better and more convenient to use, whilst giving it more marketing standout. Whether serving beer or cocktails, the dispensers are an effective way of creating a buzz and promoting a brand in a fun and innovative way.
A spokesperson for the brand said: “Drinking dispensers sell more beverages. They bring customers to your bar or pub due to them being so fun to use. Customers enjoy their time as they do not have to get up and queue for their drinks. Furthermore, a table ordering a tower of beer or cocktails get attention and the tower looks great on the table. Beverage dispensers also allow for great advertisement placement with plenty of room for branding.”
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