Eastside Distilling has appointed Paul Block as its new CEO, effective immediately.
Block succeeds Lawrence Firestone, who is credited by Eastside with helping to implement strong fiscal management at the company following his appointment in November 2019. Firestone will also step down from the Eastside board at the end of this month.
“I would like to thank Larry Firestone for his leadership of Eastside as he successfully implemented a number of structural changes and processes to improve our working capital position, significantly decreased our cash breakeven point, and improved operational efficiencies during an important time in the history of the company,” said newly-appointed Block.
Block initially joined Eastside as chairman in April this year. He has held various positions with large alcohol companies throughout his career, including as VP of marketing for Guinness Import Company, VP of Allied Domecq’s Premium Spirits USA division, and a range of roles at Miller Brewing Company.
In addition, during a period spanning 15 years, Block served as CEO at Sara Lee Coffee and Tea USA, Merisant Worldwide and SVP Worldwide.
Commenting on his latest appointment, Eastside chairman and CEO Block said: “I am extremely excited to lead Eastside Distilling as we progress to the next phase of our evolution in becoming a leader in the branding, marketing and sale of craft spirits with a continued focus on strong fiscal management and operational excellence.
“I look forward to working with our enthusiastic team of professionals and our current portfolio of brands as we embark on a high growth strategy.
“Eastside has tremendous opportunity to grow with our current brands and through accretive bolt-on acquisitions.”
Eastside has also announced that Robert Grammen, who joined the company’s board last month, has become its lead independent member.
© FoodBev Media Ltd 2020
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