The agreement between Eckes-Granini and KMV took effect on 1 August 2010. Through cooperation in marketing, sales and logistics, the partners are confident to market the international premium brand Granini and YO syrup premium brand successfully in the Czech Republic and Slovakia.
“This strategic partnership is yet another step forward in keeping with our international expansion policy,” said Thomas Hinderer, president and CEO of the Eckes-Granini Group.
The Czech Republic and Slovakia are attractive European markets that offer additional potential for the granini and YO brands, both of which are familiar to consumers in the region.
Source: Eckes-Granini
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