“We also felt the effects of the recession and the resulting consumer restraint in Europe,” said Thomas Hinderer, chairman of the executive board. “Yet, we have not only maintained our position as one of the leading suppliers in the European fruit beverage market but have actually succeeded in improving on that position in some countries.”
Under the influence of the economic crisis, the European fruit beverage market recorded volume and value losses in 2009 compared to the previous year.
Source: Eckes-Granini
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