Ecotone UK has expanded its Clipper Teas portfolio with the brand’s first range of organic hemp infusions to help consumers relax and unwind.
The line features two blends – Clipper Organic Karma Mama Hemp and Clipper Organic Groovy Ginger Hemp – developed to offer a calming, self-care infusion with functional, natural ingredients.
Clipper Organic Karma Mama Hemp is infused with hemp seed, chamomile, lavender, lemon balm and tulsi (holy basil). Meanwhile, Organic Groovy Ginger Hemp features hemp seed and ginger extract alongside lemongrass and chamomile.
Setting it apart from others in the hemp tea segment, Clipper Teas says the new blends use hemp seed which is ordinarily discarded in hemp production. The products do not contain CBD.
Each blend uses organic, natural ingredients and all tea bags are unbleached, non-GMO and made with biodegradable, plant-based materials.
“Functional ingredients such as hemp have grown in popularity with shoppers looking to unwind and take advantage of the natural health benefits,” said Bryan Martins, Clipper Teas marketing and category director at Ecotone UK.
He added: “During a period of high stress and anxiety for many, Clipper wanted to create a calming drink for customers to enjoy. We’re confident the new Hemp innovations will perform well with health food customers and will appeal to those interested in ethical and sustainable brands.”
The new hemp-infused teas are available in select health food stores and online for an RRP of £2.80 per pack of 20 tea bags.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.