The move confirms an important strategic shift for the company and follows Eden’s recent acquisitions of Shakespeare Coffee UK and Dutch coffee company, ThéCafé.
Eden has worked hard to understand the complexities of the coffee industry and developed its latest solution based on a matrix approach to market needs.
As a result of this, Eden has successfully addressed the demand for different coffee solutions such as cappuccinos, lattes and expressos in varying markets and has linked the brands it feels can best fulfill cultural preferences in the countries in which it operates – such as Kraft to lead on its UK delivery and premium coffee giant Lavazza at the forefront of its provision of expresso products.
As well as partnering with other well-known global brands such as Kenco, Eden has developed its own offer called Edenissimo, which provides customers with a quality coffee blend.
Antonio de Alarcon, vice president of business development for Eden Springs, said: “Eden has worked hard to become a leading brand in the drinking water solutions market, but we are now faced with a big opportunity to position ourselves as the leading provider for full-scale hydration solutions.
“This project has required us to take an in-depth look into Europe’s coffee culture and we are confident that customers will love this new offering.”
Raanan Zilberman, CEO of Eden Springs, commented: “Having grown our customer base to over 500,000 offices in the past few years, we realised that we have created an amazing delivery platform for drinking solutions within the work place environment.
“The provision of a complete coffee solution – across 16 countries – illustrates the confidence we have to look after customers in this area. Coffee is a huge opportunity for us and will also include the provision of other hot drinks such as teas, chocolate and herbal infusions.”
Eden has identified coffee as an important market segment for the business looking forward.
While its income from coffee currently accounts for 15% of its turnover, Eden expects to see this proportion to increase to more than 50% in the coming years, as it delivers the coffee service to its 16 markets.
Source: Eden Springs
© FoodBev Media Ltd 2019
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