Its [Well-being@Work]( http://www.edensprings.com/well-being,4,0.html) website has been updated, with the launch of a new Body-guard and Hydration Calculator. These campaigns will be used on all literature for both bottled and mains fed water coolers and supported by various media campaigns throughout the year.
Eden Springs has just launched new offers on bottled water cooler rental, with all inclusive plans starting from £5.99 per week. This price includes rental of a quality bottled water cooler, a regular supply of water, cups and routine cooler sanitisation.
“In the current climate, it’s important for businesses to trim costs while maintaining productivity,” said Damien Higgins, marketing manager at Eden Springs. “For the price of a few cups of coffee a week they could have a supply of naturally sourced water available to the entire staff.”
In 2008, Eden and leading water filter company Brita launched a new partnership to supply Brita filters inside all Eden Springs point-of-use water coolers. The two companies remain very excited by the initial results of the UK collaboration.
Eden Springs UK business development director, Graeme Carruthers commented: “Even though the partnership was launched in a challenging economic time, we are already starting to see the benefits from working together and we have now established great working relationship at all levels.
“The partnership is focused on bringing great drinking solutions to our customers; creating maximum value for both our companies and growing our sector.”
When asked which direction the Eden Springs UK business is now heading in, Graeme revealed: “Eden is still focused on profitable and sustainable growth. Our market is in a very challenging time and many factors outside our everyday control can have an influence. In such times we need to ensure we maintain focused on our core objectives but also be on the look out to identify and realise future opportunities.”
With regards to the most important factors for Eden Springs, and indeed all water cooler companies during difficult economic times, Graeme cautioned the industry to: “Know your costs; reduce them and control them. We need to maintain our existing customer base, look for profitable new growth and stay very alert. I believe we are in a time of ‘Darwinian economic evolution’ where ‘cash is king’ and the strong will survive.
“There will be great opportunities in the future for those who act quickly and shrewdly now.”
Source: Cooler Innovation
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