Edinburgh Gin has expanded its range of pre-mixed drinks with the addition of a Raspberry Gin Fizz variant, as it seeks to capitalise on growing consumer demand for RTD options.
With an ABV of 6%, the new RTD cocktail features sparkling white wine infused with Edinburgh Gin’s Raspberry Liqueur.
The brand, which has been owned by Ian Macleod Distillers since 2016, also offers ready-to-drink Rhubarb & Ginger, pre-mixed with ginger ale, and an Edinburgh Gin & Tonic RTD.
“We’ve taken a serve we know our consumers love and given it back to them in a pre-mixed, convenient format, making it the perfect summer cocktail to enjoy at home or while soaking up some sun in the garden,” said Neil Boyd, UK managing director of Ian Macleod Distillers.
“The RTD category has gone from strength to strength over the past few years and now, more than ever, consumers are looking for convenient pre-mixed options – which is why we decided to bolster our award-winning range of premium RTDs with this exciting release.”
Edinburgh Gin’s Raspberry Gin Fizz is available, for an RRP of £2 per 250ml can, from Tesco and Sainsbury’s stores in the UK, as well as Spar stores across Scotland.
At the end of 2018, Edinburgh Gin unveiled plans for a new multi-million-pound distillery in Edinburgh’s Old Town, which it said would increase the company’s gin production capacity by approximately 200%.
© FoodBev Media Ltd 2020
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