Edrington has expanded into the American whiskey market for the first time through a new strategic partnership with Wyoming Whiskey.
Effective immediately, Wyoming Whiskey will become part of Edrington Americas’ distribution portfolio, which includes brands such as The Macallan, Highland Park, The Glenrothes, Brugal, The Famous Grouse, Cutty Sark, Snow Leopard vodka and Tequila Partida.
Edrington Americas will assume all sales, marketing and distribution of the brand’s products.
Born in the Rocky Mountain West, Wyoming Whiskey is a firm founded and operated out of Kirby, Wyoming, by fourth generation cattle ranchers Brad and Kate Mead and their son Sam.
All whiskey production will continue in Kirby, using Wyoming grains and water from the mile-deep, limestone aquifer.
Edrington CEO Ian Curle said: “We’re pleased to be partnering with the Mead family to bring Wyoming Whiskey into the Edrington portfolio. This deal is a further step towards becoming the world’s leading premium spirits company and adds to a brilliant year in which we opened our award-winning distillery and brand home for The Macallan.”
Paul Ross, director of super premium for Edrington, added: “Edrington is proud to be forging a partnership with the Mead family and their outstanding American whiskey. Following our successful partnership with Tequila Partida, this is the next step in growing our portfolio of ultra-premium spirits brands.”
Edrington Americas CEO Chris Spalding said: “We are excited that Wyoming Whiskey is joining Edrington Americas’ award-winning portfolio. American Whiskey is one of the fastest growing premium spirit categories in the USA, itself the largest premium spirits market in the world.
“Wyoming Whiskey holds its own against the nation’s finest. The brand has been acclaimed by national spirits experts who can attest that world-class whiskey is being made out on the Wyoming frontier. We are proud to be playing our part in helping more consumers discover the quality of this outstanding American whiskey.”
Brad Mead, founder and president of Wyoming Whiskey, added: “I’ve long admired Edrington’s portfolio and its ethos of giving more. To see Wyoming Whiskey alongside The Macallan, Highland Park, and the entire line-up at Edrington Americas’ headquarters in New York is just fantastic, but I know we’ve earned it.”
© FoodBev Media Ltd 2020
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