The EESC Opinion report ‘Incentivising the growth potential of the European beer industry’, notes the evolution of the sector and resilience in difficult economic circumstances. It praises the sector’s efforts in areas such as employment, sustainability, innovation, education and social inclusion, and outlines the benefits of a supportive and balanced regulatory framework.??
Joining a growing body of research, including a September 2013 Ernst & Young study, the report notes the important role of the brewing sector in providing jobs both as a direct employer and as part of the hospitality sector value chain.
Trade association The Brewers of Europe welcomes the report, for its recognition of the potential of the beer sector to generate jobs and growth. It calls on EU policymakers and Member States to back the sector.
Secretary general Pierre-Olivier Bergeron said: “The new report shows that Europe’s brewers remain global leaders and that we have adapted in the face of economic crisis. However, the report makes clear that there is untapped potential in our sector and that supportive taxation and trade policies, along with full recognition of the important role of the hospitality sector, can help us maintain our global standing and provide growth and jobs.” ?
The report also provides recommendations on how brewing companies and policymakers can manage 21st century challenges in the areas of market and structural trends, taxation, international trade, employment, environmental sustainability, corporate responsibility, research, education and innovation.
Source: The Brewers of Europe
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