Eggs-box 360? New egg cartons can be transformed into children’s toy

Denmark-based Hedegaard Foods and Dutch packaging manufacturer Twinpack have collaborated on the development of a creative new packaging concept for eggs.

The two companies have founded Eggs Posure, which produces the Eggyplay packaging and sustainable toy combination. The new Eggyplay cartons act as clickable building blocks that fit perfectly together like large duplo blocks.

Made using 100% recyclable polypropylene, the cartons are a renewable and environmentally friendly packaging option as they are given a second lease of life as a toy after the egg carton is no longer needed. Thanks to its intelligent design, Eggyplay takes up half as much stacking space – doubling transportation efficiency – and weighs less than a traditional egg carton.

The cartons utilise Verstraete IML’s dishwasher-proof IML labels.

Hedegaard Foods marketing manager Mette Due Andersen said: “Our Eggyplay cartons must be dishwasher-proof – or resistant to repeated exposure to high temperatures, moisture and detergents. We soon made the decision to use Verstraete IML’s dishwasher-proof IML labels. The company stands for quality and outstanding service. And the labels are produced with dishwasher-proof inks and a special layer of varnish. This offers optimal protection for the colours and the quality of the IML label during repeated washes.”