Elegantly Spirited has added a new non-alcoholic spirit alternative for vanilla vodka cocktails to its Strykk portfolio, which will be available across the UK.
Strykk Not Vanilla Vodka is infused with Madagascan vanilla beans and contains 0g of sugar.
With an ABV of less than 0.5%, the non-alcoholic spirit offers an alternative for cocktails such as espresso martini and passionfruit martini; while the recommended mixer serve is cola.
Strykk Not Vanilla Vodka will join the brand’s core non-alcoholic spirits alternative range of gin, rum and vodka, which launched in the UK in 2018 and can now be found in Tesco, Ocado and online.
Meanwhile, Strykk recently launched a new ready-to-drink range with Not Gin & Tonic and Not Rum & Cola offerings.
Elegantly Spirited CEO and co-founder of Strykk, Alex Carlton, said: “With 8.6 million drinkers looking to reduce their alcohol intake, Strykk Not Vanilla Vodka represents a huge trade-up opportunity, giving consumers a non-alcoholic alternative to a favourite flavoured spirit.
“Consumers want to maintain social rituals and with the introduction of Strykk Not Vanilla Vodka drinkers can stay in the round and enjoy cocktails, such as a passionfruit or espresso martini, minus the alcohol.”
The new spirit alternative will be available through the brand’s exclusive UK distribution arm and cocktail partner, Funkin Cocktails. Strykk Not Vanilla Vodka has an RRP of £18.99.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial