Chocolate brand Elizabeth Shaw has announced the expansion of its Easter egg range to include a limited edition large zesty crisp collection egg.
The new egg features a smooth milk chocolate hollow egg and a seasonal selection of dark chocolate-lemon and milk chocolate-orange crisp chocolates.
The brand has also improved the look of its hugely popular mint crisp egg, and launched a new large whisky collection egg as it seeks to reach the male market and expand the brand’s consumer remit.
Elizabeth Shaw’s marketing manager, Hayley Coggins, said: “Following a successful year in 2014, we wanted to keep things new and exciting for consumers and release brand new flavours for Easter, whilst still incorporating the much loved classics like the honeycomb crisps. We’re confident that this year’s Easter range will prove just as popular as last year.”
The Easter range will be available in major UK supermarkets – including Asda, Waitrose and Tesco – with a recommended retail price of £10.
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