Elopak and Stora Enso have collaborated to create a new gable top carton made from natural brown, unbleached paperboard.
Called the Pure-Pak carton, it is made using the Natura Life paperboard by Stora Enso, which retains the brown colour of wood fibres which are sourced from Swedish and Norwegian forests. The companies claim that this creates a sustainable package that meets demand for ethical and ecological products.
The release coincides with Arla Foods’ launch of several products in Sweden in its organic Eko brand range using the Pure-Pak cartons.
Arla sustainability manager Anna-Karin Modin Edman said: “We believe that the new Pure-Pak carton will grab attention as it communicates organic values and is totally different to anything else in the increasingly complex chilled dairy segment.”
Ivar Jevne, Elopak’s executive vice president of board and blanks supply, praised the innovate design of the new carton.
“All liquid packaging board sourced from well-managed forests is environmentally friendly, however this paperboard reaches new levels in climate responsible packaging,” he said.
“The innovation is the result of bringing together the best of expertise, competence and experience from our collaboration with Stora Enso. This is not just another paperboard for our Pure-Pak cartons, but a totally new concept.”
Stora Enso emphasised that the Natura Life paperboard is brown on the inside as well as the outside, which enhances the organic appearance and makes it stand out on shelves.
Elopak is an international supplier of paper-based packaging solutions for liquids. Based in Norway, it is wholly owned by the Ferd Group.
Earlier this year it released its first carbon-neutral carton pack in collaboration with Italian dairy Centrale del Latte d’Italia.
© FoodBev Media Ltd 2020
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