Elopak has unveiled its new Pure-Pak Imagine beverage carton, claiming that the solution is its ‘most environmentally-friendly carton to date’.
The Pure Pak Imagine carton does not feature a plastic screw cap, and instead utilises an easy-open feature, a common trait of carton packaging in the 70s and 80s prior to the introduction of screw caps.
According to Elopak, the top fin features a guide on how to open the carton for consumers who aren’t familiar with the format, particularly important in markets which are less familiar with the easy-open feature.
The carton is made exclusively from renewable, recyclable and sustainably-sourced paperboard, and the main purpose of the new carton is to reduce the use of plastic in beverage cartons.
Elopak’s chief marketing officer Patrick Verhelst said: “Increasingly, we see that our Pure-Pak carton system is the natural solution to the global need to reduce the usage of plastic bottles.
“With the launch of Pure-Pak Imagine, Elopak is supporting the critical causes that represent the issues of our times – but the call to action is timeless.
“The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest-based made with Natural Brown Board. The carton is fully renewable and carbon-neutral, creating the perfect low carbon, circular economy approach.
“With Pure-Pak Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial