Emmi will debut as a sponsor of the FIS World Cup race in Lake Louise, Canada, in early December under the Emmi umbrella brand and participate at key event locations throughout the World Cup season.
The agreement entitles Emmi to be on the slopes and at the heart of the action during the most important FIS World Cup events in Switzerland, Germany, Austria, Italy and North America. Among them are famous Alpine skiing events such as the giant slalom in Adelboden and the Lauberhorn ski race in Wengen.
Emmi’s involvement will be based on a new marketing and sponsorship concept for the FIS Alpine Skiing World Cup devised by Infront and set to debut this winter, which will secure the seven international partners per race high visibility at various points along the ski run. Each partner also has a wide range of presentation options at the respective event locations.
Source: Emmi
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